X-BIONIC

For UTMB 2026 in Chamonix, X-BIONIC® entrusted Exult with the creation of an exclusive experience to unveil its new SLR collection. At 2,000 metres above sea level, we transformed a mountain venue into an immersive launch setting inspired by the collection’s superlight, innovative and radical DNA.

From concept and set design to overall coordination, we crafted the entire experience: bringing together product storytelling, technology and light to showcase the collection in a spectacular mountain setting.